The earliest museum audience research studies were conducted in the late nineteenth-century, with one of the first undertaken with museum visitors to the Liverpool Museum, United Kingdom. Pioneering audience research was undertaken by Benjamin Gilman in the early twentieth century, focussing on the physical problems experienced by visitors when looking at poorly designed exhibits that he felt were meeting an aesthetic and curatorial prerogative rather than a visitor-focussed one. InI began my doctoral study asking adult museum visitors what sources they used when searching for information and where they liked to learn.
When I was a marketer, I relentlessly hunted for local data to test my observations and strategies. Everything I could find about Australian conditions made it into my Delicious page, which I regularly mined for proposals and plans. But the result was disjointed — a blogging factoid here, some MySpace data there.
This chapter reports authoritative insights into one of the most significant developments related to social interaction — social network sites — and offers an analytic framework for exploring these new sites, while underscoring the centrality of social interaction since the Internet's earliest days, such as through email. Social network sites SNSs presented several characteristics that made it possible for individuals to easily update their profiles. The implicit role of communication and information sharing has become the driving motivator for participation.
The world is not completely flat: people in India don't use the same social networks as people in Germany. And people in Germany don't use the same social networks as people in the United States. But the fundamental emotions that drive people to the groundswell-the desire to connect, to create, to express opinions, and to help each other-are universal. To truly understand how social media users operate-and affect businesses-you need to dissect and quantify the dynamics that separate different participants.
Why the Groundswell—And Why Now? Jujitsu and the Technologies of the Groundswell 3. The Social Technographics Profile.
I want to offer some links for the statistics I quoted for an article in The Age and another one in the Sydney Morning Herald on the phenomenon:. Figures show that the number of older users of Facebook increased nearly tenfold in America last year, while university-age users declined by 55 per cent. Australian figures show that about one in five over the age of 55 is connecting through Facebook, withlogging in.
Continuing on with our discussion Part 1 can be found herewe discuss brand identity in virtual worlds, get deep into a discussion of virtual world PhD research and talk about governmental cluelessness. Lowell : One of the more controversial aspects of business in virtual worlds is brand identity. For regular virtual world users, the overt imposition of brand awareness initiatives can cause some backlash.
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Although most consumers still develop brand awareness behind their TV screens, the Net has become a key channel to support awareness and preference building. Marketing leaders active in the Netherlands should investigate how their particular target audiences mix the Web with traditional media and adjust their marketing strategies accordingly. All rights reserved.
M y good mate and all-round fine fellow Steven Noble has written another cracker research report for Forrester. Midlife Australians are online and active. This follows a year of rapid change in which Australians aged 35 to 54 increased the time they spend with the Internet along with their use of social media.